ObesitySolvers Launches Website to Address Childhood Obesity

ObesitySolvers launched a website in response to Center for Science
in the Public Interest's (CSPI) lawsuit against McDonald's Happy Meal
Toys. The site includes content from news sources which addresses
ways to fight obesity such as exercise, eating habits, lifestyle,
environment and education.

Bob Cutler, CEO of Creative Consumer Concepts (C3), said that in
order to fight childhood obesity, the focus needs to be on actual
solutions and not on limiting consumer choices. "While government
issued information is beneficial, zealous and selfish legislation
that restricts individual choices in restaurants and grocery stores
can be counter-productive to the overall consumer," said Cutler.

According to a new whitepaper released by ObesitySolvers, education
is an important factor in fighting childhood obesity. "Raising
awareness about contributors of obesity is a good step in correcting
problem behaviors. Also, parents and caregivers are the first role
models for children and need to exercise discipline when eating at
home, in restaurants and other public areas."

Additionally, the whitepaper states that encouraging physical
activity outside of an immediate school environment is critical.
"Children with access to parks, recreation centers and playgrounds
not only enjoy the immediate benefits of play, but also develop an
interest in other activities such as, biking, hiking, walking and
running, along with an overall healthy lifestyle. As only 17 percent
of students in grades 9-12 report getting one hour of
moderate-vigorous activity daily, there is certainly room for
improvement."

ObesitySolvers is a place for discussion regarding the childhood
obesity battle, why we need solutions and why we don't need more
issues about what we choose to eat. The site will assist in revealing
all of the factual information surrounding obesity.

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