Blogs

Michael Miller's picture

by Michael Miller DO, FACOS, FAPWCA

RAMBLINGS OF AN ITINERANT WOUND CARE GUY PT. 6

“IMPOSSIBLE, for a plain yellow pumpkin to become a golden carriage… But the world is full of zanies and fools, who don’t believe in sensible rules, and who won’t believe what sensible people say. And because these daft and dewy-eyed dopes keep building up impossible hopes, impossible, things are happening every day” (Rodgers and Hammerstein’s Cinderella).

Kestrel Editors's picture

by Kestrel Editors

The holiday season is a particularly special time of year. Despite the winter months, it fosters a sense of warmth, not just among family and friends, but among strangers as well. It’s a time for giving and kindness, and an opportunity to reflect on our own lives, appreciating what we have and what we have the opportunity to share with others.

Kestrel Editors's picture

by Kestrel Editors

Tradeshows are all about engaging your target audience. Whether through samples, interactive displays, product literature, or full presentations, the purpose of a tradeshow booth is to make contact with potential customers, planting your company's seed in their minds, and generating viable leads for your business.

Kestrel Editors's picture

The email newsletter, or e-newsletter, is one of the most effective ways for businesses to interact with their customers, providing valuable updates to a tailored list of partners, advertisers, or any group with a dedicated contact list. Email newsletters are also great traffic generators, functioning almost as a “portable” version of your website that can be delivered directly to the target audience, often directing that audience to the actual website.

But what should be in your e-newsletter, and perhaps more importantly, when should you send it out?

Kestrel Editors's picture

The recent “sexting” Twitter scandal of Congressman Anthony Weiner is putting inappropriate use of social media at the top of media headlines. Many in the healthcare industry are wary of jumping on the social media bandwagon due to legal limitations, fear of exposing privileged information, and damaging relationships with patients and partners.

Kestrel Editors's picture

Google Adsense, Facebook Ads, and Website Banners

Online advertisers have several different ways to reach their target customers. The most common marketing tools used to direct traffic to an advertisers website or product page include:

  • Enrolling in Search Engine pay-per-click programs (Google Adsense)
  • Enrolling in Social Media pay-per-click programs (Facebook Ads)
  • Purchasing banner ads on specific sites with targeted traffic
Laurie Swezey's picture

by Laurie Swezey RN, BSN, CWOCN, CWS, FACCWS

Bariatric patients present a special challenge in terms of skin care and prevention of pressure ulcers. Once damage to the skin occurs, bariatric patients heal more slowly due to decreased vascularity of the skin and reduced perfusion of adipose tissue. Bariatric patients are at high risk for acute wounds, pressure ulcers, venous ulcers, non-healing surgical wounds and diabetic wounds of the foot.

Kestrel Editors's picture

Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the "number of users who clicked on an ad" on a web page by the "number of times the ad was delivered" (impressions).